#Hashtag – What is and how to use them
What is # (Hashtag) and how did it become a more cool symbol than @?
The hashtag, ie # ladder, is much older than social networks. # began to be used in information technology in the C programming language in the late 1970s with special keywords.
Today, the most popular sign of the 1990s also appeared on keypad phones. When we all wondered, “Now what is this for?” The role of the # key in larger phone systems meant the end of something. Eg. when you need to key in a card number via customer support, you need to squeeze # at the end.
But he owes his mega popularity to the hashtag on the social network Twitter, where his real home is.
Now back in 2007, developer Chris Messina suggested in a tweet that conversation topics should be grouped using the # symbol.
But Twitter then rejected his idea.
But as it goes … ideas can’t just be imposed on people, they have to accept them.
So the real start of Twitter hashtagging was in October 2007, when both citizens and journalists began reporting on the San Diego fire called #SanDiegoFire.
And so a fire started a small avalanche …
How hashtags works?
A hashtag is a word or group of words that are associated with # with the aim of categorizing and finding conversations related to a specific topic.
When someone searches on Social Media for a particular hashtag, such as #WebDesign, they will be able to see all posts related to that hashtag in the search results.
Which social networks are using hashtags?
Twitter. A social network that adores them and cannot do without them. That’s where, as we wrote, they came into use. Twitter users don’t even search without the hashtag.
Twitter posts with hashtags have been proven to perform better:
- Tweets with hashtags have twice as much audience engagement as those without hashtags.
- Tweets with one to two hashtags increase audience engagement by more than 21%, and using more than two hashtags, engagement drops 17%.
- In 55% of users prefer to retweet tweets with a single hashtag.
If you use Twitter, you are free to use hashtags. And in a post no more than two because everything else is counterproductive.
And these hashtags must be either useful, ie links that have some purpose and purpose or a purely entertaining character.
In 2013, Facebook wanted to get involved in hashtag mania. They persuaded advertisers to use # in campaigns.
At the time, Facebook wanted to raise search within its search engine, and they worked hard through the search engine to change how people use Facebook. They thought that by typing hashtags, it would give people the ability to follow a variety of conversations.
The Facebook User Guide says:
“Hashtags turn topics and phrases within your posts into links on personal timelines or pages.
When you click on a hashtag, you will see a feed of posts that include that same hashtag. You will also see some related hashtags at the very top of the page.
Hashtag has to be one word, without any spaces. May contain numbers, but not punctuation and special characters. Keep an eye on privacy. ”
As Facebook doesn’t put a limit on the number of hashtags in the post, people obsessed with this super sign, which is totally trendy and Mark Zuckerberg approves of them, started putting it after every word. Of course, hoping to have more clicks, likes, and comments.
But the hashtag after every word is unreadable and that blue link strikes us, so people are less responsive to such posts.
Instagram uses hashtags just like Twitter, to direct users to the same conversation. If Instagram users are not connected and are talking about the same topic – hashtags will link them.
They should be used on Instagram as this is how search works. If your Instagram profile is public (which is because it’s a business profile), there’s always a chance that someone will bump into your post.
Yes, you can put hashtags on Pinterest. It won’t really be for decoration, but it won’t be of any use either.
Only hashtags in a pin’s description can be clicked on Pinterest. In other places, they do not work. Don’t put more than 20 Hashtags per pin.
Youtube now allows its users to post video content with a hashtag in the description of their video or in the title. This is because it is easier to find relevant content and reach channels that are close to the interests of users. These hashtags can also be accessed by clicking, as well as on other social networks, to access a page with video content that is in a group with the same hashtag.
This option also implies certain rules. It is forbidden to list hashtags that do not agree with the content, as well as those that offend the group or individuals. Also, there is a ban on hashtags that promote violence or racism. If a video violates any of these policies, YouTube will remove it.
25. December 2018.
1. June 2019.